The Factors Driving Blockchain Technology Adoption Decision in the Supply Chain of Soft Drinks

Over the past several years, blockchain technology has become more and more significant and widely accepted. However, there is a few of empirical study on the organizational and technological characteristics unique to the soft drink supply chains that are crucial in propelling its adoption. The aim of this research is to identify the enablers and experimentally evaluate their interdependencies and adoption impact to establish a comprehensive framework for blockchain adoption in the soft drink supply chain. To extract logic from the data gathered from 101 respondents, the TOE Framework was used. The study found that in terms of how significant the two most notable factors that influence blockchain adoption in the supply chain are the relative benefit (security) of the technology and the external pressure (competitive pressure). Our analysis also demonstrates that creating a legal framework for blockchain technology use is essential for its widespread adoption.